Evaluate the strategy of Mcdonalds. (A company analysis) Marketing Essay

Evaluate the strategy of Mcdonalds. (A company analysis) Marketing strategy - Essay ExampleSince the opening of its first store in 1955, the McDonalds potful has become extremely sophisticated in most aspect of its business strategy. During the companys expansion years which has resulted in the placement of more than 30,000 stores worldwide was the care they utilise in choosing their locations. Whether one is a retailer, restaurant owner, financial institution or site dependant business, making intelligent and informed location decisions is detailed to a companies success. The process of informed and intelligent site selection from a business location is neither happen-stance nor rule of thumb it now includes such things as, measuring market place potential for entry and expansion, setting revenue and market share goals, determination of optimal site development strategy in new markets, understanding critical drivers of site performance and success, identification of what product s and services to be offered at a particular location, and determining the most appropriate concept and prototype for a accustomed location. Todd Spangler, in his piece, Keeping the Data Ahead of the Curve, he mentions the methods being used by companies making their location decisions, he points out that Mc Donalds uses geospatial data to range of mountains out locations for new stores, weighing demographic data like population density and income. (Spangler)